Cover Story
CME Best Practices Summit: The Standards for Commercial Support
By Frank Ferrara
Earlier this year, a panel of experts representing the pharmaceutical industry, academic providers, and the medical education provider community met to discuss the difficulties encountered by grantors and providers when dealing with the updated ACCME Standards for Commercial Support and to suggest ways these difficulties could be overcome. This article offers highlights of that discussion.

Feature Article
Roundtable Discussion: What Makes a Good Brand.com Website?
Several marketing experts weigh in on the features and design qualities that make truly exceptional Brand.com websites stand out from the crowd.

Special Article
Outcomes-Based CME: A Case Study
By Erin P. Casey
The ultimate goal of a CME program is to improve patient outcomes. Measuring whether a given program accomplishes that objective, and the extent to which it does, by capturing and evaluating outcomes data is an increasingly important component of CME program design. The author of this article describes how outcomes measurement benefits sponsors, providers, and participants and provides real-life examples of the strategies used in one particular program.

Upcoming Events
Update your calendar with our listing of meetings, conferences, events, and other industry functions.

Ad Agencies
We list some of the biggest and brightest ad agencies with online presences, including some of the most creative players in the pharma industry.

CME Providers
Turn to this section for an extensive collection of links to organizations that are accredited providers of continuing education activities for physicians and other health professionals.

Interactive Agencies
If you’re interested in online branding, demographic reports, website design and implementation, market research and analysis, or custom relationship management, one of the companies listed herein will provide the services and expertise your project demands.